Hi friend,

Most social enterprises I know are juggling twelve priorities and one Google Doc with a truly incomprehensible style sheet. Think you need new software or divine inspiration? Maybe what you need is five quiet minutes to make the things you already use look like they belong to an organization that knows what it's doing.

Design is intention made visible. When people see care in the small stuff, they assume it's everywhere else too. That's how visual trust works.

A few small acts of rebellion against Default Blue and Calibri Fatigue:

I've built a Google Docs template with custom styles already set up for you. You're welcome! Grab the template here.

Once you have that template in front of you, here's what makes the difference:

• Use your brand colours for headings and links.​
  Instructions are included to show you how. Let those styles of yours earn their keep instead of sitting in a PDF somewhere gathering digital dust. Swap out the placeholder colours with your own.
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• Maintain space between lines and paragraphs.
  Clarity needs room to breathe, and in a document, that means white space. Dense text makes people work harder than they should to extract meaning.
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• Drop your logo in the header or footer.
  Small and steady, not screaming for attention. Just present enough to signal "this is ours."
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• Pick fonts, on purpose.
  And not because they were first in the dropdown menu. The template uses clean, professional options, but you can swap in your brand fonts if you have them—Source Sans, Lora, Inter, anything that isn't the typographic equivalent of beige wallpaper.
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• Save it as your own template so your whole team stops winging it.
  Nothing undermines your carefully designed brand faster than everyone making it up as they go.

Showing Up Intentionally

Consistency compounds, wouldn’t you say? One well-designed document doesn't change much, but when that same intentionality shows up across your messaging, that's when people start recognizing you before they even read your name.

This kind of visual consistency is infrastructure, not decoration. It's what makes your organization feel coherent instead of cobbled together. And if you're realizing you need someone to actually build that infrastructure across all your touchpoints—to set up your Canva brand kit, design your newsletter template, or finally create that brand system or web redesign everyone keeps talking about—that's exactly the kind of work I do.

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​Book some time with me.
High fives, pals
Reesa

About Reesa​
​I work with people who give a damn—about their message, their mission, and the people they serve. Your message matters™. Together, we craft work that deeply resonates with your audience and helps you achieve your goals.
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As active member of the Association of Registered Graphic Designers of Canada, I'm proud to serve on its bright and tenacious Diversity, Equity, & Inclusion Committee.

Beyond design, I'm a parent to a young girl gang, and move from weightlifting to vernacular jazz dance (though seldom together), along with reading, cooking, and reading about cooking. I'm always happy to talk about vegetarian food or my temperamental sourdough starter, Pudding.
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